Ok I just wanna point out that the main kiss which we were supposed to pay attention to, was the Captain Swan kiss. The Snowing kiss is basically in the background of everything. The shot is much wider, and we only get the last little peck up close. Whereas the Captain Swan kiss, that was front and centre, we were up close and personal with them. The Snowing kiss basically sets the scene for the epic Captain Swan kiss, everyone crying blackmail and all the other stuff, take a look at the kiss.
If they didn’t want our focus to be on the kiss they wouldn’t have made it front and centre, they wouldn’t have added in the CS theme song with the kiss and they wouldn’t have made the kiss happen when Killian and Emma were alone, they also wouldn’t have cut to a blank shot after it all happened either if it wasn’t something that they wanted us to absorb and freak out over and all that other jazz. Also by doing all of these things, they want to bring Captain Swan front and centre, let us know that it is a thing, and this kiss has basically been building up since Tallahassee.